About Us
Slowlife Collection
Welcome to the Slowlife Collection, a premium range of leisure gear made for thrill-seekers and chill-seekers, sunset sessions and weekend wanderings. Our mission is to make products that support the best things in life: spending slow time under the sun with family and friends.
Outside Inspired
Born and raised on New Zealand's sun-soaked East Coast, our childhood was spent outdoors, enjoying everything our extended backyard had to offer. From the lake to the river, beaches to the bush, out there was where the best memories were made; where friendships were forged and footwear was optional.
Made to Keep
As our name suggests, we believe in a slow way of life, and that extends into the way we think about the products we design and use. We aren't about fast fashion or fickle trends - our mission is to create products that can support a slower, more conscious lifestyle; products that can be kept and enjoyed for a lifetime.
On Purpose
Usability is our focus, and everything we create has a fundamental purpose. We believe that form follows function, and we aim to design products that make things easier, solve problems, and have a purpose beyond simply looking good.
Quality
Our products are made with hardwearing waterproofed cotton, leather and metal, expertly crafted to ensure maximum durability.
Style
Our range is inspired by simple outdoor living, and this informs our aesthetic. Natural, beachy tones and textural elements combine with timeless pattern design.
Detail
We think of the details, so you don't have to. Every pouch, zip, compartment, handle and strap has been perfectly positioned to make your adventures easier.
