A group of people at the beach at dusk having a BBQ. Three women are sitting talking on a log and there is a Navy Slowlife Collection Cooler Bag in front of them.

About Us

Slowlife Collection

Welcome to the Slowlife Collection, a premium range of leisure gear made for thrill-seekers and chill-seekers, sunset sessions and weekend wanderings. Our mission is to make products that support the best things in life: spending slow time under the sun with family and friends. 

Outside Inspired

Outside Inspired

Born and raised on New Zealand's sun-soaked East Coast, our childhood was spent outdoors, enjoying everything our extended backyard had to offer. From the lake to the river, beaches to the bush, out there was where the best memories were made; where friendships were forged and footwear was optional.
Made to Keep

Made to Keep

As our name suggests, we believe in a slow way of life, and that extends into the way we think about the products we design and use. We aren't about fast fashion or fickle trends - our mission is to create products that can support a slower, more conscious lifestyle; products that can be kept and enjoyed for a lifetime.
On Purpose

On Purpose

Usability is our focus, and everything we create has a fundamental purpose. We believe that form follows function, and we aim to design products that make things easier, solve problems, and have a purpose beyond simply looking good.

Quality

Our products are made with hardwearing waterproofed cotton, leather and metal, expertly crafted to ensure maximum durability.

Style

Our range is inspired by simple outdoor living, and this informs our aesthetic. Natural, beachy tones and textural elements combine with timeless pattern design.

Detail

We think of the details, so you don't have to. Every pouch, zip, compartment, handle and strap has been perfectly positioned to make your adventures easier.

A birds eye view of the lady pulling a bottle of wine out of the Navy Slowlife Collection Picnic Bag. There are also Slowlife Collection Picnic Cushions in the photo as well as a Cooler Bag. The Picnic Bag is packed with wine, chips, crackers and other snacks and beverages.

Slowlife Collection is a celebration of the good times we've had and all those to come. Our products are made to look good, work well and last for a whole lifetime's worth of adventures.